Ben Affleck's reprisal of his Dunkin' role for Super Bowl LIX generated a range of responses, with some viewers praising the return and others expressing disappointment. This year's commercial featured appearances by Casey Affleck, Bill Belichick, and Jordon Hudson, along with a cameo from Donnie Wahlberg, Jeremy Strong, and Affleck's former "Chasing Amy" co-stars Jason Mewes and Kevin Smith. The extended "movie" commercial centered around a coffee brand battle dubbed the "Java Jam."
The commercial showcased a humorous exchange between the Affleck brothers, with Ben pitching the idea of a coffee brand battle and Casey expressing reluctance. This year's ad contrasts with Affleck's previous two Dunkin' commercials, which featured his ex-wife Jennifer Lopez. Last year's Super Bowl commercial, featuring Lopez, Matt Damon, and Tom Brady, was widely lauded.
While some viewers reminisced about the previous year's commercial and expressed their enjoyment, others criticized Affleck's appearance and the commercial's overall quality. Some social media users questioned Jennifer Garner's awareness of Affleck's commercial appearance, while others simply acknowledged his consistent affinity for Dunkin'.
Beyond Affleck's Dunkin' return, other Super Bowl commercials sparked conversation. Seal's appearance as a literal seal in a Mountain Dew advertisement featuring Becky G and Mountain Dude drew mixed reviews. Some viewers found the commercial amusing, while others questioned the creative choice.
Similarly, Vin Diesel's appearance as his "Fast & Furious" character in a Häagen-Dazs commercial generated a spectrum of reactions. Some appreciated the humor, while others felt the commercial lacked the action typically associated with the franchise.
