The anti-woke beverage company, Ultra Right Beer, has unveiled its 2025 swimsuit calendar featuring women they describe as "MAGA Babes." This follows the success of their previous calendar, which went viral last year.
Titled "Conservative Dad’s™ MAGA Babes: Make America Hot & Healthy Again," the calendar is presented as a celebration of health, beauty, and traditional American values, contrasting it with what the company sees as the promotion of unhealthy lifestyles by other brands.
Ultra Right criticizes publications like Sports Illustrated for featuring models they consider to be promoting unhealthy body images. They position their calendar as a counterpoint, emphasizing fitness and physical attractiveness.
The calendar, available on the company's website with discounts, highlights a different woman each month, along with fitness tips, "woke-free" holidays, promotional codes, and humor.
CEO Seth Weathers stated that "MAGA Babes are in and woke is out," expressing the company's rejection of what they perceive as a decline in traditional values. He invoked historical imagery of men conquering territories for beautiful women, suggesting a tongue-in-cheek ambition for the brand.
Ultra Right, which gained attention as an alternative to Bud Light following the latter's partnership with Dylan Mulvaney, previously released a similar calendar featuring conservative figures like Riley Gaines. A portion of the sales from that calendar benefited the Riley Gaines Center, which aims to protect women's sports. Weathers emphasized the company's goal of reviving what he sees as traditional values in the beer industry.
